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~ RESTAURANT MAGIC ~
Turn Your Slow Night Into A Show Night TM

Official Website of Amazing Magical Michael.

Marketing Magic
Food service is one of the most lucrative industries in the world. Everyone has to eat, and more people are dining out than ever. To meet the demands of the fast paced, on-the-go culture of 21st Century America, restaurants are springing up on practically every corner. With so much competition, how are restaurants changing to increase their market share? In instances where quality and value of food are very similar, how are some restaurants gaining the competitive edge?

A small but growing number of discerning restaurant managers have recognized the advantages of professional quality close-up and table magic. Experienced, top-notch restaurant performers are now a major force in the effort to increase market share. They are a key factor in retaining a strong and loyal client base when competition moves into the area.

With a very limited number of high caliber magicians available for close-up and table magic, suitable performers are becoming harder to find. With so much at stake, only top quality will do. Professional quality restaurant magicians are not only skilled performers, but are trained in the complicated art of customer service and public relations. They are good-will ambassadors.

Magical Ambassador
After astounding audiences on the east coast for over 25 years, Magical Michael's highly acclaimed style of close-up magic, mystery and comedy is now available in America's heartland. As one of America's greatest magical performers, Amazing Magical Michael takes the combination of magic and public relations to a new height.

Trained in marketing, public relations and mass communications, Michael is your ambassador of good will. His entertainment skills are the vehicle for keeping your customers happy, content and satisfied - which keeps them coming back, time after time, and bringing friends and family.

Where does magic fit in?
  • In your wait line on busy nights.
  • In your pre-seating lounge.
  • In your lobby or bar.
  • At the customer's table.
  • As a draw on your slow nights.

    In addition to using Michael as a drawing card to bring new business to your restaurant, Michael will entertain your customers and make them comfortable until their meals are served. Waiting time is less noticed when customers are engaged with conversation and skilled entertainment. Similarly, when customers have a pleasant moment just after their meal, they are more likely to return - and more likely to tell their friends about their unique dining experience.

    In Your Wait Line
    On your busier nights or afternoons, your wait line can be your worst enemy. It's great to see people lining up to buy your product, but Americans simply do not like waiting. Of course, your dedicated clientele will usually be patient, but patience can wear thin for even the most dedicated. Michael will work your wait line with professional precision, keeping your clients entertained while your serving staff busses and clears tables.

    In Your Pre-Seating Lounge
    Instead of watching the clock, your waiting clients will be busy watching a Vegas-quality entertainer perform cutting-edge magic with a comedy twist.

    In Your Lobby or Bar
    Amazing and intriguing coin manipulations, money magic, cards, napkins and straws - all combine to keep customers laughing and applauding while they await their dinner seating.

    At the Customer's Table
    From the moment clients place their order, Michael keeps them entertained with polite conversation, mingled with superb magic and illusion. Time really does fly when you're having fun! After the rush hour, Michael visits tables for a parting moment of light magical entertainment - something for your clients to remember as they leave.

    Something that will bring them back!

    Call For Meeting
    Check out our client endorsements and corporate client pages. Then call for more information. We'll schedule a meeting to discuss your current marketing plan and explain how and where Amazing Magical Michael will fit into attaining your goals.


    "Everyone dreams of doing the impossible...
    ...magicians just do it."

    © 2005 Magical Michael

    Copyright 2005 Michael Stephanic
    http://magicalmichael.com/restaurants.html

  • Magic Tip #4


    Styles of Magic

    xxClose-up and table magic use small, pocket sized articles to entertain ~ one on one, with members of the audience.
    xxParlor Magic, sometimes called lounge or stand-up, uses larger "props" to entertain. The magic is highly visible in most rooms.
    xxStage Magic uses large, life-sized equipment ~ visible to bigger audiences.
    xx Currently popular, "Street Magic" can be close-up, parlor or a combination of both.